POLITICAL ADVERTISING
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Oklahoma’s 2026 Election — Let’s Hear What Really Matters
By Phillip Reid, Reid Newspapers
As the 2026 political season kicks off with candidate announcements, it’s already shaping up to be one of the largest in state history. More than 16 names are being tossed around for Oklahoma governor — and that number may still grow. This enthusiasm is great for democracy and for those willing to step up and serve. But it also raises a serious question: what are all these candidates really about, and how can they help Oklahoma?
Too often, the messages we hear from political hopefuls are designed to grab headlines or fire up social media, not to help voters make informed choices at the polls. The loudest voices tend to focus on the same handful of hot-button topics — whether they’re Trump supporters, their views on transgender issues, gun rights, being pro-life, God-fearing, or tough on the border.
Those are the boxes many seem to think Oklahoma voters want checked. But beyond that, what are their real plans? How do they intend to increase prosperity across our state, lift up education rankings, strengthen small-town Oklahoma, and help families keep more money in their pockets at the end of the month?
These are the questions that truly matter to everyday Oklahomans — and the ones every candidate should be answering clearly and honestly.
If the candidates don’t tell us what they’re going to do, then who will?
We want to share some perspective as you consider where to invest your campaign dollars. Many statewide campaigns default to network TV advertising—but the data shows that local newspapers (print + digital) deliver stronger voter engagement and higher trust at a fraction of the cost.
Discover why newspapers outperform TV for local voter reach
Statewide campaigns often opt for TV ads, but local newspapers offer better engagement, trust, and cost-effectiveness.
COST EFFICIENCY
TV buys often waste dollars reaching audiences outside your voting base. Our print and digital packages ensure you are paying only for Oklahoma voters.
TARGETED REACH
Reid Newspapers give you direct access to 640,000 readers and 6.1 million digital impressions—all within the communities where elections are won.
INTEGRATED IMPACT
With our combined print and digital platforms, voters see your message repeatedly in different formats—reinforcing your brand and platform in a way TV spots can’t.
TRUST & CREDIBILTY
National surveys show voters trust their local newspaper more than national TV, social media, or network advertising. That trust makes your message stick.
WHY CHOOSE NEWSPAPERS?
TV buys attention. Newspapers earn trust. And trust is what moves undecided voters.
'Direct Mail' may not be the best political buy
let us tell you why
While direct mail once dominated political advertising, today it’s often one of the least effective and most expensive options.
Most voters toss campaign mailers straight into the trash without ever reading them, meaning thousands of dollars are wasted before a single message is even seen. In an era where voters get their news and information online, social media and digital news platforms offer far better targeting, engagement, and value for every advertising dollar.
Direct mail may still have a place for select audiences, but for most campaigns, it’s an outdated and costly way to reach modern voters.
The clear choice for campaign reach is
We’d be happy to show you the difference in cost between a typical TV buy and our statewide advertising packages — and you’ll be amazed at how much further your dollars go with us.
Our reach combines the credibility of local news with the efficiency of digital precision, delivering results where it matters most.
Bottom line: If you want to win where it counts, put your message where voters turn for trusted local news and information — Reid Newspapers.
